WHY NOT TAKE THE DEEP DIVE TO PROTECT LIFE ON OUR PLANET NOW?

A new age of invention


Looking beyond the current crisis

Our world is bogged down by a financial crisis at a time when forward looking investments are most needed. We need to move towards a clean global economy as rapidly as we can. The sooner we reach it, the least disaster we risk and the better quality of life we achieve.

My question would be whether the crisis should not be a trigger instead to make us take such a move with even more pressure. Investments in sustainable wealth will make us prosper beyond imagination – if we succeed. This is a certainty.

I just read the announcement of a new car made in China: it is a car powered by electricity. The article suggests that China may be pushing harder – harder than we do – towards a green economy. Most likely, if this were the case, the country will be stronger in our world because of it.

Life preservation is wealth. This should be our economic axiom. We should create richness for every natural habitat we preserve and for every new habitat we create. If need be, we pay for clean air. Let’s make clean air an element on the DOW Jones Index, but in reverse. The lower its share value, the cleaner we have become.



The 21st century should become known for its ability to advance on the merits of the 20th but also for cleaning up its downsides. We should pass a clean, sustainable world to the 22nd.

This, in my view, is the kind of inspiration too that can in fact drag us out of the current financial problems and the stagnation this has caused. Financial institutions, industry and commerce have a large role to play in reducing waste, increasing product relevance, in enhancing the entire habitat of life, and in making it a joy for all humanity on this planet.


What's in the bag?

But is an effort too which can not succeed without our own contribution. Humanity has gone haywire in its use of the markets. We are being led by many needless, wasteful things. Just look at what goes out, week after week, with the garbage collector. We can be more pro-active, as a consumer, in dictating the market and not allow us to be simply exploited by it. In a sense, as I have indicated in my previous blog, consumers should at least in part be producer too.

There is lots of talk about innovation and new invention. There should be. It is best achieved if we are imaginative in our needs too. How do we really want to run our lives. What are the thins – materially and otherwise – I really need and what should they be like? What can make my life most “nature friendly”? What, today, is the state of the art?

I do believe that if we let our imagination go wild over saving life on our planet, new economic growth will follow to the benefit of many